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Bring holiday magic to your little one’s hands with the Trim a Tree KidDough Play Kit! This Earth Grown KidDough set lets kids create adorable doug...

Your little ones want some colors and sparkles, but you're not ready to let them ruin their young, delicate skin with cheap makeup filled with arti...

Satisfy sensory seekers with super soft doughs that smell SO GOOD! Each gelato-inspired container of Geladough has two scented silky doughs, two pa...

There's no place like home--Home Sweet Home Dollhouse, that is!  Our carry along dollhouse opens it's doors to a ton of imaginary play!  Comes with...

GUND Baby is proud to introduce Peeki, the peek-a-boo puppy! This innovative, oh-so-cute spotted puppy is the latest addition to the GUND Baby anim...

Step into a world where pets are here to play and creativity knows no bounds. With the MAGNA-TILES Pet Playhouse, kids can build the ultimate pet p...

The OOLY x Peanuts Coloring Activity & Sticker Kit is a must-have coloring kit for kids who love Snoopy, Charlie Brown, and the Peanuts gang! T...

Build and color a Snoopy birdhouse Celebrate the world of Peanuts with the OOLY x Peanuts Color-In Wooden birdhouse kit! This fun and creative DIY ...

Color, layer, and create: inspire creativity and encourage screen-free entertainment with this unique craft. Tweens use the 6 acrylic paint markers...

Give your kiddos a break from screens and soothe their senses with a new hands-on activity: finger painting with air-dry clay. This gorgeous kit ma...

Divide yourselves up in teams, or play one on one, and ask up to 10 questions to guess the Disney character on the Game Card! Is the character an a...

For kids who love building, tinkering, or simply helping out in the garage, grab this perfect kit to kickstart their maker journey. The SparkJump K...

Laser Heart Collectible Bag! This is a new addition to the Mavi line!  This adorable laser bag is the perfect accessory to show off all your collec...

Get in the holiday spirit with the joy of clay art!This vibrant clay is soft, lightweight, non-sticky, nontoxic, and stain-free - perfect for young...

Get ready to rev up the fun with the Jelly Blox™ Vroom! Truck Kit. This exciting kit includes 35 vibrant Jelly Blox pieces, providing endless possi...

Meet your new cuddly companion—Poppie, the super soft pygmy hippo from Douglas. With her adorable features and plush softness, she’s perfect for sn...

The cooperative children's game for the popular Ravensburger board game "Minecraft Builders & Biomes"! Build a farm together and give the anima...

Step into the world of Strawberry Shortcake and friends with Crazy Aaron’s® Strawberry Shortcake SCENTsory Putty®. This velvety soft putty smells j...

  Come one, come all! The mini-magicians' competition is about to begin!Place all the wooden figurines in a pile on the table, then surround the pi...

Captivate their senses, nurture their wonder! Everyone’s favorite Calm Down Bottle now comes in a mini baby-friendly size! The Baby Calm Down Bottl...

Squeezable plush toys packed with laugh-out-loud fun!Get ready to giggle, squeal, and gas up the room (in a good way). These 16 inch mischievous pl...

Spruce the Dog is a sweet companion with a gentle and loving nature.  Made from high-quality and sturdy plush materials, Spruce’s deep black fur, s...

Your little ballerina will be thrilled to sparkle and shine with a makeup kit made just for her, and you will be pleased that none of the nasty che...

A new NeeDoh style in teenie size! Featuring a velvety texture and a fuzzy pattern you can both see and feel, this squishy sensation delivers a gro...